I was introduced to Tuxedo Junction through a mutual connection. The Tuxedo Junction team, at this point had, simply left a part-time assistant to post, infrequently, on their social media pages. With no clear strategy outlined or guidelines on how to approach customer service, Tuxedo Junction was ready for a new start. One of their primary concerns, a focus on customer service. With so many locations across the United States and third-party resellers, many customer complaints and concerns had gone notice.
Tuxedo Junction needed a vision and a strategy. Within the first 30 days a social media strategy and editorial calendar were delivered. The strategy included an audit of some of their largest national competitors. Fashion and apparel resonate the best on Instagram but customer service complaints and questions came through Facebook. We set up basic key performance indicators and goals to increase our responses with customers. Our response rates have increased to 85% and our goal is to hit 95% so customers feel a stronger connection with us. Facebook and Instagram ads have also been introduced for major events including trunk sales and the Brides World Expo, the sister organization for Tuxedo Junction.
Tuxedo Junction, working in fashion, needed to harness the color and flair of their industry. Partnering with local bridal photographers in the area, we started to use more photography in our social media strategy to reach a larger audience.
As we move into the holiday season we are working to create a content repository. With many major designers and store locations we are emphasizing user-generated content, content from other stores, and leveraging brand names to create excitement.
You can learn more about Tuxedo Junction’s social media by clicking on any of the icons above.